Topic: Local SEO
Local SEO Basics for Small Businesses Serving Nearby Customers
Learn the foundations of local SEO, from accurate business details and useful location content to customer reviews and a consistent…
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Practical advice on websites, ecommerce, SEO and keeping your business online.
Topic: SEO
A practical small-business SEO checklist
Small-business SEO starts with helping the right people find accurate, useful information about what you offer. Work through the foundations…
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Topic: Website Design
How to turn more website visits into useful enquiries
More traffic is not always the answer to a quiet enquiry inbox. First check whether the right visitors can understand…
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Topic: Website Design
A practical checklist before launching your website
Before launch, test the website as a customer rather than only checking whether the pages look finished. A good launch…
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Topic: Ecommerce
What customers need from an ecommerce website
An online shop needs to answer buying questions and make the purchase straightforward. Attractive design helps, but a customer also…
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Topic: Website Design
How much should a small business pay for web design?
There is no useful single price for every business website. A five-page service site, a booking system and an online…
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Topic: Website Design
Pay-monthly web design: benefits and questions to ask
Pay-monthly web design can make the cost of a business website easier to plan. Its value depends on what is…
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Topic: Website Care
Protect business accounts with two-step verification
A stolen password should not be enough to take control of your business email, domain or website. Two-step verification adds…
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Topic: Website Performance
What website caching does—and what it should not cache
Caching stores something that has already been generated or downloaded so it can be reused. On a WordPress website, this…
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