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How much should a small business pay for web design?

Published: 14 May 2020
Topic: Website Design

There is no useful single price for every business website. A five-page service site, a booking system and an online shop can look similar in a proposal while requiring very different work.

Define the job before comparing quotes

Write down the pages, customer journeys and integrations you need. Identify who will supply the copy, photographs, product data and brand assets. Include work that is easily overlooked, such as moving existing content, preserving URLs, testing forms and training the people who will update the site.

Separate launch costs from running costs

Ask for a clear breakdown of design and development, hosting, software licences, maintenance and future changes. For a monthly arrangement, calculate the cost over the minimum term and understand what happens afterwards. For an upfront project, confirm which ongoing tasks remain your responsibility.

Questions that make quotes comparable

  • How many layouts and rounds of changes are included?
  • Is the content being written, migrated or simply inserted?
  • What will be tested on phones and with a keyboard?
  • Who handles redirects from the old site?
  • What support is available after launch?
  • Can you access your domain, content and accounts if you leave?

Spend on the things customers need

Clear service information, credible project examples, a usable enquiry form and reliable performance often deserve attention before decorative effects. Ask a provider to explain how the proposed work supports your customers rather than judging value only by the number of features.

See our current website plans for Ubie’s published options. A quote should make assumptions and exclusions clear so you can compare the complete service with confidence.

How much should pay monthly web design cost
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